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Engineering Colleague Intros
Introduction
Your objective with this play is to enlist the help of an Engineering Colleague to introduce you to other engineers at target companies. These introductions are great because they come with an added level of credibility. The one thing to keep in mind is that some roles rarely require warm introductions so this is a new motion you may have to explain to them.
Sequence of Events
Option a) Ask your engineering colleague for account intelligence
From: Corey Stone [Requestor - Me]
To: Nori Yoshida [Engineering Colleague]
Subject: Introduction to Justin Lin, VP of Engineering at Bonobos
Hey Nori, I’m using Connect The Dots and I see you know Justin Lin.
He recently moved from Minted (where they didn’t use us) to Bonobos. We’d love to get them using Tukatu for feature flags and A/B testing.
- Is there any insight on Justin you could provide?
- Would he be a good influencer or champion to reach out to?
- Would you be open to making an intro?
Happy to jump on a quick call to talk it through if that’s easier.
Thanks, Corey
Option b) Make the intro ask of the engineering colleague
From: Corey Stone [Requestor - Me]
To: Nori Yoshida [Engineering Colleague]
Subject: Introduction to Justin Lin, VP of Engineering at Bonobos
Hey Nori, I’m using Connect The Dots and I see you know Justin Lin.
He recently moved from Minted (where they didn’t use us) to Bonobos. We’d love to get them using Tukatu for feature flags and A/B testing.
Would you mind introducing me to Justin? I’ve drafted an email below that you can copy/paste to Justin. Modify as you see fit.
Thanks, Corey
---------Draft Email Below---------
From: Nori Yoshida [Engineering Colleague]
To: Justin Lin [Target - Engineer at Bonobos]
Subject: Tukatu
Hi Justin,
Congrats on the move over to Bonobos.
We’ve got a cool new product at Tukata geared towards engineering teams that you guys should totally try out. We use it internally and it makes feature flags and experimentation so much easier.
You can sign-up for a free developer account here. https://www.tukatu.com/getstarted
Also, if you want more background on how The Gap or Trunk Club have been using it, I can hook you up with someone from our sales team to set up a demo.
Best, Nori
Email #2 - Target responds
From: Justin Lin [Target - Engineer at Bonobos]
To: Nori Yoshida [Engineering Colleague]
Subject: Re: Tukatu
Hi Nori,
Great to hear from you.
I signed up for a trial and it looks sweet.
I pitched it to Kingsley Joseph manages our website and app development and he’s open to getting a demo.
- Justin
Email #3 - Engineering makes the handoff
From: Nori Yoshida [Engineering Colleague]
To: Corey Stone [Requestor - Me]
Cc: Justin Lin [Target - Engineer at Bonobos]
Subject: Re: Tukatu
Corey,
I told a friend of mine about Tukatu new full stack product and they’re interested in learning more.
Could you coordinate with Justin and help set up a demo for their team?
Best, Nori
Email #4 - Sales picks up the handoff
From: Corey Stone [Requestor - Me]
To: Justin Lin [Target - Engineer at Bonobos]
Cc: Nori Yoshida [Engineering Colleague]
Subject: Re: Tukatu
Justin, it’s good to meet you.
Here is a link with my real-time availability where you can pick a time that works for you. http://calend.ly/30min-call
We’d be happy to take you through the product and share how other companies have rolled it out.
Best, Corey
Email #5 - Close the loop and thank your engineering colleague
From: Corey Stone [Requestor - Me]
To: Nori Yoshida [Engineering Colleague]
Subject: Re: Introduction to Justin Lin, VP of Engineering at Bonobos
Nori, I wanted to thank you again for your help with this introduction.
We had a great kickoff call today and it sounds like we may be able to solve a pressing need for them. It’d be awesome if we could add them as a customer.
They’d be a great addition to the Tukatu community!
Best, Chris
Product Tour
- Company Page - What insights can I uncover from checking Connect The Dots? What is the best way in?
- Person Page - How do I know this person? What are some personalization points for my outreach?
- Chrome Extension - How does this work in context of my LinkedIn workflows?
- Search - What are the most valuable searches to run on Connect The Dots?
- List Views - What are some of the default views and how would I use them?
