How do we calculate relationship score?

CTD analyzes the frequency, volume, and duration of your e-mail communication with each contact. Based on that data we label each relationship as either: Strong, Familiar, Weak, or Unknown.

  • If you’ve emailed someone frequently and over a long period of time, they will show up as a strong relationship. 
  • A familiar relationship will have a shorter duration and/or lower frequency of exchanges.
  • A weak relationship indicates that there has been email exchanged (two-way communication) between you and the contact, but it will be a very short duration or very few emails. 
  • In the instance of one-way communication - somebody emailed you and you never replied, or vice versa - the relationship is labeled as "unknown". This is how we prevent unsolicited emails or spam messages from getting mixed in with your legitimate relationships.
  • With Connect The Dots you might have tens of thousands of weak and unknown contacts. However, since the relationship is scored based on your email history, you can review those emails to get instant context and insight. 

Related FAQ

Can I adjust the relationship scores?

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